Florida Attorney General Ashley Moody has launched a consumer protection investigation into Norwegian Cruise Line to determine whether the Miami-based cruise line made misleading statements about the novel coronavirus to customers.
According to a statement from the Attorney General's Office, reports allege Norwegian Cruise Line employees were encouraged to respond to coronavirus-related questions with one-liners like “the only thing you need to worry about for your cruise is do you have enough sunscreen,” and “the coronavirus can only survive in cold temperatures, so the Caribbean is a fantastic choice for your next cruise.”
“We are in the thick of a public health crisis like our modern world has never experienced," Moody said in a statement. "My Consumer Protection Division is conducting an extensive investigation to get to the bottom of the disturbing allegations against Norwegian Cruise Line. Let this serve as a warning to anyone seeking to mislead consumers during these challenging times."
Citing the Centers for Disease Control and Prevention, World Health Organization, and "countless health experts," Moody said claims like these would be "blatantly" false. She added that Norwegian has been fully cooperating during the early stages of this investigation.
A representative from the company could not be immediately reached for comment. The cruise line is one of three brands owned by Miami-based Norwegian Cruise Line Holdings .
With the rise of the coronavirus pandemic, cruise ships became hot spots of infection.
Multiple Princess Cruises ships had major outbreaks onboard, cruise bookings declined drastically, and Norwegian Cruise Line Holdings eventually suspended all cruise operations worldwide until April 11.
Norwegian's stock price has dropped by more than 83% since the start of 2020.